香港城市大学 · 招生安排待核实
营销理学硕士
MSc Marketing
香港城市大学的营销理学硕士属于硕士项目。本页整理课程资料,下一入学季的申请安排仍需核实。
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课程目录已收录;新入学季的开放状态、截止和费用仍需核实。
专业简介
本课程面向营销从业者与创业者,系统讲授营销哲学、原理与技术,并培养学生从国际视角审视当代战略营销议题的批判意识。学生将运用业界前沿软件与分析工具,针对动态复杂的营销环境作出科学决策;同时强调以高道德标准履行营销职责,树立社会责任感。
简介依据 · 2026-09-08
申请信息
- 招生状态
- 状态待确认
- 下一入学季截止
- 尚未核实
- 入学季
- 招生安排待核实
- 修读时间
- 1 年(FT) / 2 年(PT)
- 课程类型
- 硕士 · 授课型
- 雅思要求
- 6.0
- 总学费
- HK$349,500
- 院系
- College of Business | Department of Marketing
入学背景与申请条件
背景要求待核实
下方提供入学要求资料,请按所列来源核对适用条件。
查看入学要求资料
Applicants must: hold a recognized bachelor's degree, or equivalent. preferably possess over 2 years of working experience in business. Applicants whose entrance qualification is obtained from an institution where the medium of instruction is NOT English should also fulfill the following minimum English proficiency requirement: a score of 79 (Internet-based test) in the Test of English as a Foreign Language (TOEFL) @# ; or an overall band score of 6.0 in International English Language Testing System (IELTS) @## ; or a score 450 in the new College English Test (CET6) of Chinese mainland; or other equivalent qualifications. @ TOEFL and IELTS scores are considered valid for two years. Applicants are required to provide their English test results obtained within the two years preceding the commencement of the University's application period. 'TOEFL iBT Home Edition', 'TOEFL MyBest Score', 'IELTS Indicator', 'IELTS One Skill Retake' and 'IELTS Online' are not acceptable. # Applicants are required to arrange with the Educational Testing Service (ETS) to send their TOEFL results directly to the University. The TOEFL institution code for CityUHK is 3401. ## Applicants are required to arrange for sending their IELTS result(s) via the IELTS Results Service e-delivery to the University. Please note that applicants with an overall band score of 6.0 will be required to pass an interview for English proficiency conducted by the concerned academic unit. All shortlisted candidates are required to attend an interview.
前往官网核对资格要求;未说明的个案认可需向院校确认。平台待核实不等于学校尚未公布。
语言与授课说明
TOEFL iBT 79 (Internet-based test) / IELTS Academic 6.0 (overall band) — 香港城市大学研究生院最低英语要求 (总分,无小分要求) (refer to the general admission requirements of CityU)